The spokesperson matters: evaluating the crisis communication styles of primary spokespersons when presenting COVID-19 modeling data across three jurisdictions in Canada. (Special Issue: COVID-19: feeling and confronting pandemic risk challenges.)

Risk prevention measures are more likely to be accepted if people trust risk managers and their ability to handle the crisis, which often depends on who communicates with the public. During the COVID-19 pandemic, some Canadian officials became the main spokespersons of pandemic response in their jurisdiction, speaking almost daily to the public. We evaluated how the primary official for each jurisdiction chose to communicate about epidemiological modeling with the public and how they used modeling data to support their pandemic decisions. We conducted textual and visual analyses of press conferences held in British Columbia, Manitoba, and Ontario. Then, we asked focus group participants who they trusted the most and the least for information on COVID-19. We identified two main communication styles: compassionate-informative and condescending-evasive. Spokespersons following the former demonstrate a trust-building effort by providing straightforward answers, demonstrating expertise, while showing empathy and risk management competence. Those who followed the latter style predominantly offered superficial and defensive responses, engaging in blame-shifting and politicizing risk. Focus group participants trusted most the spokespersons who follow a compassionate-informative style are considered trustworthy, which could increase compliance with public health measures. However, those who use the condescending-evasive style were seen as less trustworthy. Our results underscore, first, the importance of disassociating political agendas from risk communication and emergency response during public health crises. Second, spokespersons should be trained in risk and crisis communication to engage with reporters and the public positively. Finally, crisis communication should emphasize the scientific evidence behind guidelines, while acknowledging scientific uncertainty.

Strengthening a One Health approach to emerging zoonoses

Given the enormous global impact of the COVID-19 pandemic, outbreaks of highly pathogenic avian influenza in Canada, and manifold other zoonotic pathogen activity, there is a pressing need for a deeper understanding of the human-animal-environment interface and the intersecting biological, ecological, and societal factors contributing to the emergence, spread, and impact of zoonotic diseases. We aim to apply a One Health approach to pressing issues related to emerging zoonoses, and propose a functional framework of interconnected but distinct groups of recommendations around strategy and governance, technical leadership (operations), equity, education and research for a One Health approach and Action Plan for Canada. Change is desperately needed, beginning by reorienting our approach to health and recalibrating our perspectives to restore balance with the natural world in a rapid and sustainable fashion. In Canada, a major paradigm shift in how we think about health is required. All of society must recognize the intrinsic value of all living species and the importance of the health of humans, other animals, and ecosystems to health for all. © 2022 Authors: Mubareka, Amuasi, Banerjee, Carabin, Jack, Jardine, Jaroszewicz, Keefe, Kotwa, Kutz, McGregor, Mease, Nicholson, Nowak, Reed, Saint-Charles, Simonienko, Weese, Parmley, and The Crown.

Social Work Education During COVID-19: Students' Perceptions of the Challenges and Opportunities of Online and Blended Learning

As the COVID-19 pandemic has unfolded, educators have needed to rapidly adapt the ways of delivering study materials to facilitate learning for university students. This article discusses the findings from a series of focus groups conducted with social work students to explore their perceptions of the move toward online and blended learning and teaching. It reports on their initial apprehensions, summarized in four key findings: (a) interactions with staff, (b) a sense of community, (c) assessments, and (d) opportunities to grow. Although these consultations occurred prior to the beginning of the 2020/2021 academic year, students' accounts raise important questions about ways in which feelings of belonging to a learning community can be cultivated and sustained as blended approaches to learning and teaching become more embedded in social work training. The article concludes by highlighting the need for ongoing considerations around creating a sense of community in an inclusive, supportive, and sustainable way. In so doing, it underlines the value that intersectional and critical research can add to these discussions as a means of promoting social justice in social work education.

Drawing from the ‘bank of credibility’: perspectives of health officials and the public on media handling of the H1N1 pandemic

The H1N1 global pandemic of 2009–10 was moderate in its severity, which led many members of the public to denounce news organizations for ‘hyping’ the threat posed by the virus. This outcome was troubling as it portended a potentially cynical public audience in the event of a future emerging infectious disease. As we face a new Public Health Emergency of International Concern (PHEIC) with COVID-19, public trust in public health information and mediated messaging is more important than ever. Health authorities aim to inform the public through various avenues, particularly by engaging news media as a bridge to deliver pertinent information. We draw on the Trust, Confidence, and Cooperation (TCC) Model to examine how citizens and health officers evaluated news coverage of the H1N1 pandemic in Canada and the impact it had on public trust in public health recommendations. Following the H1N1 pandemic, we conducted interviews (n = 28) with senior health officials in Canadian federal and provincial jurisdictions and focus groups with general population Canadians (n = 130) in three provinces. Findings showed that many health officials and members of the public considered that the pandemic H1N1 was hyped in news coverage and that the immunization campaign was portrayed as chaotic, potentially affecting trust in pandemic messaging and response activities. Our results highlight the key role of news coverage in pandemic communication. Further, we recommend that health authorities complement their media engagement with direct communication with citizens;and increased training for public health officers to engage with news media and promote public trust. The lessons of this study remain crucially relevant given that legacy news media continue to be important sources of health information as the world fights to control the COVID-19 pandemic. © 2021 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.